October 2014 Interim Report

Group Latest

Morar joins the Next 15 family

December 4th, 2014 - Next 15

Tim Dyson, Group CEO

I’m very pleased to announce that there is a new addition to the Next 15 group.

This morning we disclosed that Next 15 has acquired a 75% stake in Morar, an international market research firm based in London, which measures and advises on brand performance. …

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Crossy Road Creators Say App Development is Kids’ Play

January 23rd, 2015 - Text 100

Crossy Road developers Andrew Sum and Matthew Hall share their secrets on how to be successful in the mobile app industry   It’s no secret that we are all addicted to our phones. Let’s face it, not a day goes by when we don’t rely on our little mobile companion to help us through a situation more »

The post Crossy Road Creators Say App Development is Kids’ Play appeared first on Hypertext.

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Social Recall #30

January 23rd, 2015 - Republic Publishing

This week we reveal the new social network for marketing professionals and further Facebook news. Shocase a new social network targeted at marketing professionals. With several social networks in existence, very few are targeted directly to the worldwide community of the marketing professional. Shocase is designed to change that. Designed to include the…

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Minimum Viable Product: Would It Work For Marketing?

January 22nd, 2015 - Text 100

Is it possible that the concept of Minimum Viable Product can increase your likelihood of bringing marketing ideas to fruition? As I was counting down toward the end of the year, I decided to take a look back at some of the proposals I’d submitted to clients in 2014 and calculate how many actually came to fruition. Disappointingly, the completion more »

The post Minimum Viable Product: Would It Work For Marketing? appeared first on Hypertext.

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How Chris Nolan’s Interstellar Can Help Content Marketing

January 21st, 2015 - Text 100

Look no further than Chris Nolan’s blockbuster Interstellar to help craft content marketing narratives that appeal to your target audiences In today’s information-saturated world, content marketers can only succeed if they think bigger than the metrics governed by key performance indicators such as click-throughs and leads. They need to seek out loftier role models and ambitions, sort more »

The post How Chris Nolan’s Interstellar Can Help Content Marketing appeared first on Hypertext.

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