October 2014 Interim Report

Group Latest

Morar joins the Next 15 family

December 4th, 2014 - Next 15

Tim Dyson, Group CEO

I’m very pleased to announce that there is a new addition to the Next 15 group.

This morning we disclosed that Next 15 has acquired a 75% stake in Morar, an international market research firm based in London, which measures and advises on brand performance. …

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2015 CES Consumer Awareness Survey Sneak Peek

December 19th, 2014 - Text 100

Text100, Redshift Research and Brandwatch partner up to introduce a comprehensive study aimed at helping brands maximize opportunities to create awareness, drive interest and build leadership at the 2015 CES.   Ahead of the most important international consumer technology show of the year, we partnered up with Redshift Research and Brandwatch to prepare a comprehensive study more »

The post 2015 CES Consumer Awareness Survey Sneak Peek appeared first on Hypertext.

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Social Recall #27

December 19th, 2014 - Republic Publishing

In the last post of 2014 we bring you the latest updates to LinkedIn and Facebook and some creative campaigns Facebook updates its publishing and insights tools Facebook has announced several new targeting tools and insights improvements aimed at media… …

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Social Media Producer

December 19th, 2014 - Republic Publishing

Role: Republic Publishing is looking for a talented social media producer to expand our team working for one of the largest brands in the world. Representing Republic, you will work directly with an in-house team in London but with a global outlook and… …

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Why PR needs to join the content marketing mix

December 16th, 2014 - Text 100

Public relations’ storytelling mindset can enrich content marketing, while marketer’s insights and expertise are essential to quantify and increase PR’s value. Public relations isn’t typically considered part of marketing, but it should be. As social and digital channels grow—often at traditional media’s expense—PR continues to, ironically, suffer a perception problem. Unlike marketing, it’s seen as unable to more »

The post Why PR needs to join the content marketing mix appeared first on Hypertext.

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22-Dec-2014 11:15 GMT

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