Here’s the weekly digital round up from Lexis. We’ve been busy getting ready for Social Media Week next week, and have five workshops taking place at Lexis – you can read more about our events during the week here - and join the Twitter conversation at #SMWLexis.
SOCIAL NEWS DOWNLOAD:
- Lady GaGa launched her own social network for her ‘Little Monsters’ to create or share GaGa-related content and interact with one another. It is the first product created by Backplane, and mirrors the current trend of sharing and rating content
- A Social Command Centre for The Super Bowl was set up by Raidious, who monitored, moderated and published content through various channels including their blog, Twitter feed and Facebook page. The four areas of focus were ‘Super Safety’, ‘Super Service’, ‘Capture the Experince’ and ‘Amplification’. This activity grew Super Bowl’s combined Twitter and Facebook audience from 5,000 to 48,000
- O2 closed their head office today and allowed every single staff member to work from home, to see if they can operate efficiently remotely using new technologies. The stunt is really a test to see if the company will be able to cope with ‘severe weather or travel disruptions’ such as snow or the Olympics.
THE TOOLBOX:
Social photo sharing site Pinterest is now said to drive more traffic than LinkedIn and Google+.
The tool enables users to create visual boards of items they’d like by ‘pinning’ images which fall into a range of categories. You can visually represent your style and share it with your existing social networks.
Over 100 brands are already on Pinterest – is this something you see taking off in 2012?
VIRAL & CAMPAIGN OF THE WEEK:
The new LG Kompressor Plus Vaccum Cleaner is positioned as having such strong suction technology, it is used in the fashion industry to strip pounds off of models! LG’s advert has had 1.2 million views on YouTube in the last two weeks, with almost 60,000 Facebook shares and over 800 tweets, and could prove quite topical in the run up to Fashion Week.
The only problem is that the ad, which compares the LG Kompressor Plus to a Dyson, is getting referred to as ‘the Dyson ad’ in a lot of tweets and versions on YouTube.
BIG DATA: INFOGRAPHIC OF THE WEEK
The Super Bowl saw pre-Super Bowl ad bonanza, with several of the commercials seen days before the actual event. Super Bowl ads or ad teasers were watched more than 30 million times on YouTube before the big weekend this year. The below infographic illustrates how much influence the game had online.
