The Digest: YouTube, Encyclopedia Britannica, Homeless Wifi and Kony 2012

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The Digest: YouTube, Encyclopedia Britannica, Homeless Wifi and Kony 2012

- Lexis Agency

A thoroughly digital round-up of the news from the last week!

SOCIAL MEDIA DOWNLOAD

  • YouTube have pushed through the latest redesign of its site. The new design, which was announced in December has been made the default for all of the video sharing site’s channels.  You can read more about the new design and updated features here.
  • 244 years since its inception Encyclopedia Britannica is expected to announce that it will no longer be published in print. The move is a sign of the dominance of free online resources such as Wikipedia.
  • Ad agency BBH has ‘turned homeless people into Wifi Hotspots‘ for SXSW. Each person involved in the scheme will be able to earn donations from those using their Wifi through a Paypal account or direct donations – the agency claims that this is a new model that could help to replace ‘street papers’ such as The Big Issue.

THE TOOLBOX

Contently connects writers with content publishers.

Contently wants to put publishers and quality freelance copywriters together

Contently is a new site that connects brands with writers who can generate great content for their websites or blogs. An interesting alternative to paying for typical copywriting services, whereby independent writers are matched up with brands depending on their interests and needs via the site.

VIRAL & CAMPAIGN OF THE WEEK

This week there really is only one video campaign that we can talk about. That is the Kony2012 campaign by NGO Invisible Children.

Image showing the 'Kony 2012' motif

The Kony 2012 video has attracted criticism.

 

The 30 minute documentary has had around 100m views across YouTube and Vimeo in just one week. The campaign aims to raise awareness of the crimes commited by Joseph Kony, an african rebel leader based in East Africa, to put western leaders under pressure to increase their efforts to capture him. Kony is wanted for crimes against humanity by the International Criminal Court after the Lord’s Resistance Army traumatized Uganda and surrounding countries, abducting children and forcing them to become child soldiers.

This campaign has driven a huge amount of conversation across the world. However, a large volume of the conversations have been negative, with people charging the charity with failing to provide accurate information and simplifying the situation in the region.

Someone once said all publicity is good publicity, but we’ll leave it up to you to make up your own mind about the rights and wrongs of the campaign.

BIG DATA: INFOGRAPHIC OF THE WEEK

From Angry Birds to Zeebox, mobile apps have become an increasing part of everyday life. The infographic below looks at the meteoric rise of the app economy.

App Economy infographic

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