The Digest: Single log-ins, perfect housemates and a lot of Guinness
SOCIAL MEDIA DOWNLOAD
- This week, Twitter has rolled out promoted Tweets for mobile. Twitter has noted this new targeting is “great for brands who want to increase the prominence and reach of their message to a particular type of mobile user”. Ad revenues on Twitter are expected to grow 86.3% to $259.9 million this year
- Is single click sign-in the future? OneID has created a single click log-in so users do not have to enter user names, passwords or credit card details, making it harder for hackers to access confidential information
- Google Analytics are set to launch social media reports which aim to help businesses decide which tactics and channels drive interest and engagement with the business. The new reports will include: Overview, Sources, Pages, Conversions, Social Plugins and Social Visitor Flow
Friends with Rooms is a new UK app which uses Facebook’s social graph to connect you with people who might be a perfect roommate match, based on your profile information and friends in common. Time to ditch your messy friends and find your dream housemate!
CAMPAIGN & VIRAL OF THE WEEK
Capitalising on the Pinterest craze, French car manufacturer Peugeot is running a clever marketing campaign on the social media site. Peugeot Panama has created a series of boards which look like an advertisement to showcase its newest models. Users simply have to try and find and match images on Peugeot Panama’s website. The first five people to complete the puzzle boards and share it with Peugeot, will be able to win prizes.
We love this clever viral from HSBC promoting their tournament sponsorship of the Hong Kong Sevens, with cameos from their ambassadors including Jason Robinson. With over 100,000 views in just over a week, this viral is set to continue to spread with its quirkily costumed cast and lively story making it extremely shareable.
BIG DATA: INFOGRAPHIC OF THE WEEK
We love this interactive infographic from Guinness. Created to celebrate St Patrick’s Day, each factoid is shareable on Twitter, Facebook, Google+ and email, encouraging users to share with friends in the spirit of Irish friendliness. See the full infographic here.