The Digest: Twitter tornadoes, Pepsi impersonations & the rise of Draw Something
Yep, it’s that time of the week again to share all things social media that we think are worth talking about from the last seven days…
SOCIAL MEDIA DOWNLOAD
- Local authorities turn to Twitter during Tornado – Twitter was used to help people stay safe amid the severe weather as several tornadoes caused significant damage on Tuesday afternoon near Dallas. The Dallas Fort Worth Red Cross and Dallas Fort Worth International Airport Twitter pages reached out to followers to ensure they were taking the proper precautions.
- Facebook and Yahoo’s relationship: first Yahoo was suing Facebook for allegedly violating 10 patents, and now Facebook is countersuing Yahoo, denying Yahoo’s allegations that they infringed on the company’s patents — and claiming Yahoo is actually infringing on Facebook’s patents. Time to kiss and make up?
- Is Facebook Timeline flawed? A study by SimpleUsability tracked user eye movements when looking at six brand pages. They say many of the new features are going unnoticed or being misunderstood: cover images were ignored entirely or disregarded as “advertising space”.
- Live video-streaming provider Ustream is integrating Facebook’s timeline for profiles with the goal of allowing users of the social network to view live videos with their friends.
Buffer is a great new scheduling tool for Twitter. Instead of sharing lots of different content quickly, you can use Buffer to add it to your tweeting schedule, so that your tweets are staggered. It very helpfully links to your Bit.ly account too.
CAMPAIGN & VIRAL OF THE WEEK
Pepsi Next gets comedians to impersonate you based on your Facebook profile. Pepsi has partnered with Funny Or Die for a program that will choose consumers for an online taste test for Pepsi Next. Users can’t actually taste the beverage online, so Pepsi has chosen the next-best thing: comedians attempting to simulate you will try the drink.
BIG DATA: INFOGRAPHIC OF THE WEEK
Lexis’ client Draw Something has officially become an obsession. Sketching objects and references on your smartphone or tablet for your friends to guess, has become a force to be reckoned with in the social world. Are your colleagues really checking their emails during your meeting? See the video infographic here.