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For most companies a social media presence is table stakes – one of the most critical components of any digital marketing strategy. And recruitment strategy. And customer service strategy. And … securities compliance strategy? On July 3, 2012, Netflix CEO Reed Hastings innocuously updated his...

When advising clients on the right marketing mix, I always recommend reserving at least 10% of their budget for experimental marketing. Digital initiatives, as a whole, used to be considered pretty experimental, but more often than not digital is now central to any marketing...

“So, what is your favorite flavor of jelly beans?” my desk neighbor Adrian looks up from his computer to ask. “Hmmm…” I think. “The black ones, maybe the pink ones second.” “EWWWW! Who likes the black ones?” erupted the entire pod. Next thing we knew, for the...

Sometimes it’s hard to remember to take off my rose tinted glasses. When you work with, or even around, technology companies long enough you start drinking their Kool-Aid and become really invested in all of the ways they are going to change the world...

Sometimes it’s hard to remember to take off my rose tinted glasses. When you work with, or even around, technology companies long enough you start drinking their Kool-Aid and become really invested in all of the ways they are going to change the world...

Sometimes it’s hard to remember to take off my rose tinted glasses. When you work with, or even around, technology companies long enough you start drinking their Kool-Aid and become really invested in all of the ways they are going to change the world...

Can you communicate a message in 6 seconds or less? Some think so and that’s the challenge facing brand marketers as they jump on the Vine bandwagon. If you’re unfamiliar with it, this free Twitter-owned service echoes the required concision of its big brother,...

63% of people agree that customers do not want to be friends with a brand. That was the result of the live poll conducted on Twitter and among attendees at the latest #empty13 event hosted by Bite this week. The event explored the perils of...

This blog post was written by Molly McGaughan, Sandy Choi and Hyeri Kim at Bite New York. The internet has changed the way we live – from how we work to how we play, how we learn to how we socialize. But, perhaps the biggest...

This article by Bite’s Justin Pearse originally appeared on The Drum.  It’s become a pretty widely accepted idea that the future of mobile is HTML5. What isn’t so widely discussed is that the future of TV will be too. At least that’s...