The Digest: Facebook social climbing, Swedish House Mafia and how Lynx is getting anarchic
With the rain seemingly here to stay, here’s our midweek dose of all things social to cheer you up!
SOCIAL MEDIA DOWNLOAD
- Is Facebook setting its sights on becoming a paid for service? The social media giant has started testing a system that allows users pay to highlight or promote posts. Aiming at the social climber within all of us, this service (for a small fee) ensures information a user posts becomes more visible to friends and colleagues
- Forget Ibiza, now you can bring Pacha to your living room! DJs Sebastian Ingrosso from Swedish House Mafia and Alesso are set to throw the first Spotify house party by setting up a special room in the Soundrop app – find out how you can get involved here
- Following its much talked about recent sale, all eyes are on Instagram, how it will evolve and how brands can get involved. This is a fantastic overview on how brands are using the tool with case studies from the likes of Red Bull and Marc Jacobs
- New tool VenueSeen helps brands to identify and interact with customers discussing them on social media. The tool works by pulling in location-specific content from Facebook, Instagram, Foodspotting and Foursquare
CAMPAIGN/VIRAL OF THE WEEK
- We love this new campaign to support the Wounded Warrior Project (WWP). Application HashtagsforHeroes auto-populates the unused characters in a tweet with messages to raise awareness for WWP. To get involved and donate your unused twitter characters, read more here
- The first ‘invisible ad’ from Lynx Anarchy (Australia) is going from strength to strength with over 70,000 views in the last month. Simple yet effective technology and a fun twist makes this content extremely shareable while the house itself has become one of Sydney’s must-see destinations. Click the image below for the full video
This smart infographic from Campalyst shows the top 250 internet retailers and which retail industries are leading on each platform. Did you know Nike is the brand with the most YouTube subscribers at an impressive 200,000? Well now you do.