It’s the last day of full sun for a while, so to make your day even better, here is a download of the hottest recent social media news.
SOCIAL MEDIA DOWNLOAD
- There’s been a bit of controversy over the ‘Cookies Law‘ that was changed to introduce ’implied consent’ just 48 hours before the law was meant to come into force – responsibility has now shifted onto the user rather than the website operator. Will this put us out of step with EU law?
- Yet another potential acquisition for Facebook - the facial recognition tool Face.com is the next in its path. Face.com already has two photo apps on Facebook’s platform, Photo Finder and Photo Tagger, so will it become the next addition to Facebook’s collection?
- Facebook introduces trending videos to your newsfeed. The videos that appear are based on what your friends have been watching, using apps that are connected to Facebook’s Open graph. Similar to trending topics on Twitter, but will people find it more intrusive than interesting?
TOOLBOX
- Facebook Pages Manager, enables businesses to update their Facebook page with text and images, receive push notifications and view a snapshot of insights from their iPhone or iPad.
- Sprout Social: your social media activity is aggregated into one dashboard. Basic metrics include engagement and it recommends key influencers to focus on. You can easily monitor growth and engagement levels with this tool, but it ain’t free…
CAMPAIGNS OF THE WEEK
- Despite Pinterest not allowing advertisers on its platform yet, this Friday, Women’s Health will launch its first advertiser campaign on Pinterest. The magazine will invite readers to create “Sparkling Summer” Pinterest boards incorporating images from the advertiser, Forevermark Diamonds, for a chance to receive a trip to a Women’s Health party in the Hamptons later this summer. Will the prize be enough to compensate users for having sponsored content in their feeds?
- Despite a lot of 2012 hype with the Jubilee and Olympics, we are liking the new Samsung advert using David Beckham as their ‘Olympic Ambassador’ to play Beethoven’s Ode to Joy by kicking footballs against a load of drums – the Samsung Galaxy Note is used to show him a diagram of how to create the sound of the song. A good PR story to showcase his skills, following his suggestion that he would play for Team GB in the Olympics if asked.
INFOGRAPHIC
Facebook’s recent IPO has been a hot topic, and has shown that investment in social media is only going to continue. Yet we still seem to be struggling to manage social media effectively. This infographic by Econsultancy shows how capitalising on social media for businesses can be a steep challenge – 52% of UK brands now have dedicated time set aside for managing social channels, but only 10% effectively manage social media ROI:
Click here to see the five main questions Econsultancy think any brand should ask when approaching the ‘social media challenge.