Pinterest is quickly becoming more and more popular, and many brands are jumping on the Pinterest bandwagon. However some brands are putting a twist on how they use it.
Some are taking advantage of this social platform as a creative way for contests such as the “Pin it to Win it” contests. European car company Peugeot Panamá put their own creative spin on this type of contest . Peugeot Panamá created boards with missing pieces of their latest models. The instructions for the contest direct you to look for the missing pieces on their website and Facebook page, pin them in your own board and then share it with Peugeot. The First 5 to complete any of the board win! Though I am not sure what the prize is.
Pinterest is also a great platform for campaigns. Kotex recognized Pinterest as being the “ultimate social platform for self expression” especially for women. Kotex and Israeli advertising agency, Smoyz created “the first Pinterest campaign in the world” calling it Women’s Inspiration Day. The agency targeted 50 influential Pinterest users, checked out their boards and found out what interested them. The agency created customized gift boxes filled with goodies and Kotex products that related to their interests, and delivered them right to their doors. The campaign was a huge success resulting in 700,000 total impressions. The campaign video can be found here.
But one company’s Pinterest page gets my vote as using Pinterest the most creatively and that award goes to Uniqlo. Uniqlo put a unique and creative twist on their page by creating it into a scrolling Uniqlo animation. As a way to promote their Dry Mesh range of tee shirts digital agency Firstborn set up a hundred different Pinterest accounts and pinned from simultaneously in order to create the final result. Warning: Your scrolling finger may get tired.
-Katie M