We’re keeping our promise to bring you the latest social media tools and trends, and just look at what we discovered this week…
SOCIAL MEDIA DOWNLOAD
- The Facebook App Centre has finally reached British soil! Check out your profile to see what the App Centre can offer, which apps your friends like and trending apps
- Arsenal proved once again why they are the Barclays Premier League team with the highest Twitter follower figure. This week they launched a Twitter competition to welcome new signing Olivier Giroud, using the #WelcomeOlivier hashtag which saw 10,000 uses in 48 hours
- This year’s Olympics have been dubbed the “first social games” with Facebook, Twitter and YouTube expected to play an unprecendented role in conversation around the games. Will you use social media to follow the games?
Although just a rumour for now, a Facebook Jobs App may be in the pipeline. With Facebook partnering with the U.S. Department of Labor last year, it could be preparing to aggregate job postings from third parties. Is this the next step in the brand’s domination of the social world? And would you job hunt via Facebook?
CAMPAIGN OF THE WEEK
Americans have long gathered together to give their athletes a fitting send off before an Olympic tournament. Ralph Lauren, as outfitter to the USA athletes, has created a digital send-off via Facebook. Users can write messages, upload photos and video to cheer on athletes – these messages will be screened to the U.S. athletes in their London HQ. All consumer interaction leads the brand to donate $1 to the U.S. Olympic Committee. Watch this space to see how many Facebook fans Ralph Lauren gains over the next week!
THE BIG PICTURE – INFOGRAPHIC
This week, it is all about mobile – there are currently 6 billion mobile subscribers (or 87% of the world!) and with Google earning 2.5 billion dollars in mobile ad revenue annually, this is a medium to watch! This infographic from Digital Buzz outlines the must know facts about the rise of mobile, thanks to Trinity Digital who designed the infographic: