Welcome to this week’s digest – bringing you bang up to date with this week’s social media news.
The Social Media And Digital Download:
Ebooks flying off the Eshelves: two years since the UK launch of Amazon’s Kindle, the company announced earlier this week that ebook sales are now surpassing print – for every 100 print books it’s sold, 114 ebooks have been purchased. Although the figures are specific to Amazon.co.uk, this further emphasises the shift towards digital publishing and the expedited adoption of digital technology.
Referral and networking group Business Network International (BNI) released a survey suggesting SMEs could be losing business and jeopardising their reputations through misuse of social media accounts. Of the 1,000 executives surveyed, 75% were put off by other companies’ misuse of channels (Twitter and Facebook, in particular), mostly through a lack of, or irrelevant, content and overtly promotional and unengaging messages. That said, 60% found sites like Twitter useful in building relationships which resulted in new business, emphasising the need for a strategic and thought-through approach to social media.
Smartphones trumping desktops as Olympics viewing platform of choice: data published by Google earlier this week shows that Olympics-related searches on mobile phones are outpacing other platforms (tablets and PCs). This follows a recent announcement from China, suggesting the country has crossed this tipping point in technology, as mobile internet users surpassed fixed line users for the first time.
Tools of the Week:
10 essential features for creating great product pages: Econsultancy looks at the 10 e-commerce features most likely to increase conversions and improve user experiences.
An excellent tracking tool from Lexis’ partner Sociagility, which assesses the relative digital performance of London 2012 sponsors across their websites, Facebook, Twitter and YouTube channels, using its PRINT methodology (Popularity, Receptiveness, Interaction, Network reach and Trust).
Campaign of the Week:
Mini Minis playing their part in keeping London 2012 on track: BMW’s use of radio-controlled mini Mini Coopers to ferry athlete’s equipment around the Olympic Stadium is trumpeted as one of the most clever brand deployments within IOC guidelines of this year’s Games. Despite being an official sponsor, IOC guidelines do not allow for commercial branding or advertising within the stadiums themselves.
Infographic of the Week:
Social media and the power of peer influence.