The Olympic furore may have come to a close for now, but here are some top social media stories, many of which are Olympic related, to give you something to smile about as you reminisce over a cup of tea…
The Social Media And Digital Download:
Social Media helps stars’ earnings to run and run. Athletes are hoping to use their increased popularity on social media to extend their peak period for endorsement and sponsorship opportunities.
Instagram has been named the ‘social media star’ of the Olympics with users going snap happy mad and sharing just over 100,000 photos from the Games over the last two weeks. The Olympic Stadium was unsurprisingly the most ‘grammed venue with 7,600 photos, and many athletes posted behind-the-curtain shots that give their followers previously unimaginable levels of Olympic access.
Following in the footsteps of Twitter and Facebook, Google + is rolling out “vanity” URLs. The limited number of brands and celebrities already using the feature include Britney Spears, David Beckham and Toyota.
Klout has launched a preview of their updated site to a few select users. It will now pull in even more data to create its influence scores – it pulled in less than 100 metrics before, but now utilizes over 400 sources. Klout ‘moments’ are a new addition too, highlighting the story of your influence by picking out your best content. It’s hard to say how much this will improve the scoring algorithms but time will tell…
Tools of the Week:
Facebook has revealed a new tool whereby you can turn your photos into physical postcards, and has been powered by Sincerely. Initial consumer testing is underway, and a price is still to be decided, but this is an interesting way to transcend Facebook into the real world
Campaign of the Week:
What type of social media personality are you? Building on the Myers-Briggs Type Indicator, an infographic has been produced to predict the psychological types most likely to participate on specific social networks. Are you an extrovert? Then you’re more likely to use Facebook and you are more likely to recommend something 1-2 times a week.
This second infographic shows how Twitter was used throughout the Olympic games – the Opening Ceremony was mentioned by 10 million tweeters. There were 100x more tweets during the Opening Ceremony than during the whole of the Beijing Olympics, which goes to show just how much the presence of social media has grown over the last four years.