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Lexis Agency

Lexis Digest –LinkedIn vs Twitter, virtual reality vs traditional stores, ebooks vs print

It’s all change in the world of social media this week, with Twitter’s overhaul, StumbleUpon’s improved app, and Facebook’s foray into mobile advertising.  Read on for the details…
News
·      Twitter has announced its biggest overhaul since 2006 – most notably, the introduction of a (whisper it) Facebook-style cover photo, which users can see from computers, mobile, tablets etc.
·      However, one commentator has claimed that, by denying users the ability to post Tweets directly to LinkedIn, Twitter is missing a massive trick.  LinkedIn users may now choose to post interesting news only to LinkedIn, where their connections are more likely to appreciate the content than on Twitter
·      Meanwhile, Facebook is testing a new mobile ad network as a means to overcome what many analysts see as its biggest commercial challenge – monetising mobile users
·      And finally, a report by video search company blinx finds that social media channels are outgunning more traditional internet search engines as our go-to source for recommendations
Tool
Hardly a new tool, but StumbleUpon has just updated its iPad and iPhone apps, so users can now see content recommended by their connections and what’s trending in the wider StumbleUpon community.  It’s also easier for mobile users to stumble through articles, as they can now go through content by scrolling left to right rather than having to tap the “stumble” button each time.  Don’t despair if you don’t own an iPhone or iPad: Android and Windows 8 updates are in the works.
Campaign
To tie in with London Fashion Week, Burberry has launched a digitally-enhanced flagship store, dubbed ‘Burberry Live World’ that blurs the line between virtual reality and real reality. iPads replace tills, mirrors double as screens, and clothes show you catwalk clips.  Bricks and mortar is so last season.
Infographic
 Are paperbacks doomed?
An infographic from the US suggests that printed books could soon become a thing of the past, with American ownership of e-readers nearly doubling between Dec 2011 and Jan 2012 (admittedly over Christmas, but still an impressive surge).  However, the infographic also points out that 29% of US adults might own an e-reading device, but only 21% have actually read something on it the past year.



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