News
- It was first teased a few months, but the new ‘Want’ button from Facebook
is now being officially tested, appearing on a range of product images, with the option for a user to add the reasons why they Want it. From a brand and e-commerce point of view, the most exciting aspect is that users can click through and purchase the products via Facebook. Has Facebook finally cracked how to turn the ephemeral concept of Likes into a positive impact on the bottom line for brands?
- Google has launched an
online Cultural Institute that plots key moments in history. It wants to ‘tell the stories of our diverse cultural heritage and make them accessible worldwide.’
- It’s Google again. The bods over there have had a busy week, this time
unveiling a new look for its mobile homepage, this time with a new hidden sidebar which should help users ‘get other Google products faster’ they say.
Campaign of the week
Yes, it’s a client of ours, but we’re so proud of it we wanted to share. Costa Coffee is giving its fans the chance to star in
its latest TV advert – and show off their singing talent.
Costa’s latest advert brings to life the pride and passion that Costa baristas have for the coffee they make and the customers they serve. In it, dozens of men and women, including genuine Costa baristas, are seen buried up to their necks in a sea of coffee beans, covering the KISS hit song I Was Made For Loving You.
For its final advert slot Costa will make its customers the stars. An app launches this week that will allow Costa fans to record and upload themselves singing along to the Kiss song, with winning performances featuring in the final ad.
Keep your eyes peeled and make sure you get involved!
Tool
Gwitr
Taking a cue from the Facebook Gift Shop,
Gwitr is a new Twitter app that enables virtual gift giving between users. Simply choose from a range of images, get them ‘wrapped, and send them off with a personalised message. Happy Birthday anyone?
Infographic
It’s bed time and you really need to get some sleep. But it’s ok to check your phone for just one last email or news update isn’t it? Not necessarily, according to TakePart, which has produced an infographic exploring the relationship between screens and sleep – or lack of it….
