Next 15 welcomes specialist technical content firm Pinnacle to Group
We are pleased to announce that Pinnacle has joined the Next 15 Group. Pinnacle is a specialist technical content and digital marketing business with customers in the electronics, telecoms and engineering sectors, including Toshiba Electronics, Sandvik Coromant and European Telecommunications Standards Institute.
The company was co-founded in 1996 by Managing Director Simon Flatt, who will remain in the business. Pinnacle will be managed as one business alongside Publitek, which joined the Group in March 2016.
Tim Dyson, CEO of Next 15, commented: “Pinnacle extends our deep tech marketing capabilities and will enable us to accelerate our plans to build a similar business in the US. Simon Flatt and Bob Jones’ history of working together gives us the opportunity to integrate their businesses without many of the usual challenges that mergers present. Advanced technologies require highly specialist marketing skills which Pinnacle and Publitek bring to the Group.”
Simon Flatt, Pinnacle MD, said: “Pinnacle has built a solid reputation for developing and delivering integrated, content-based marketing communications campaigns that target highly technical global audiences. It is clear that Next 15 truly recognises the value of this content-led approach. By becoming part of this dynamic, international group, we believe we can further enhance the value we bring to our existing clients, take better advantage of global opportunities, and further accelerate plans for growth.”
The combination of both Pinnacle and Publitek’s expertise will hugely enhance our offering in the technical marketing sector.