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Beyond

Pharma and Social Media: Challenges and Rewards

Amid a quickly-changing social media landscape and a lack of guidance from the FDA, it can be tricky for pharmaceutical and healthcare companies to develop a social media marketing and engagement strategy that is both engaging and in line with...

Beyond

Beyond Reveals the “Future of Sharing” at Social Media Week San Francisco, London and New York

In November of 2011, we conducted a research study to better understand the modern social consumer, which we called the “Science of Sharing.” In essence, we wanted to use data to reveal exactly how social channels influence the way consumers discover, research, and share brand experiences online. Yet,...

Beyond

Experience Mapping at Beyond: Users’ Perceptions of Current and Future Sharing

In addition to collecting survey data on consumers’ behaviors on social media sites, Beyond also conducted an experience mapping project. We invited local Bay Area participants to our offices in early February 2012 to tell us how they use social media to stay connected, distribute various content...

Beyond

Industry Thought Leaders Weigh in on the “Future of Sharing” as Social Media Week Kicks Into High Gear

At Social Media Week around the globe, Beyond is releasing the findings of a new study called the “Future of Sharing.” We surveyed 2059 consumers about their attitudes towards some of the emerging sharing trends to better understand what the future holds in store. While...

Beyond

San Francisco’s Biggest Ever Social Media Week Kicks Off Over 100 Free Events

Welcome to San Francisco and the Bay Area’s largest ever Social Media Week which starts this morning at 8am PST. Our theme for all the events is “Shareonomics: The Growth of the Sharing Economy.” With over 100 events taking...

Beyond

Register Now for Social Media Week SF 2012!

Registration for Social Media Week San Francisco, taking place from Feb 13th to 17th, is officially open! And though the weeklong conference is titled Social Media Week San Francisco, we’ve...

Beyond

Are Facebook’s New Social Apps Going To Create A Sharing Backlash?

Yesterday we saw Facebook build on its announcement from F8, when it first revealed the Spotify social app, and introduced the concept of consumers publishing actions such as “listening,” “watching,” and “reading” and to sit alongside the “like.” It has now announced over 60 more apps across a...