We are pleased to welcome Publitek to the Next 15 Group. Publitek is a specialist technical content marketing business that services customers in the global semiconductor and electronic component market.
Publitek was founded by its CEO, Bob Jones, who will remain in the business following its acquisition. The company builds content platforms, creates and optimises content, and manages on and offline communities on behalf of over forty companies, including ARM, Ericsson, Intel, Sony, Verbatim and Cadence. Publitek is based in the UK, and provides a significant portion of its services to US-based clients.
Tim Dyson, CEO of Next 15, commented: “As the marketing industry becomes increasingly specialised and technology-driven, Next 15 is looking to find firms like Publitek that can drive these niche but powerful online communities. Publitek’s deep domain expertise in the semiconductor and component markets has enabled it to provide a unique way of reaching the CTOs, CIOs, specialist engineers and product managers who buy and use these technologies. As part of the Next 15 group, we believe we can accelerate Publitek’s already significant growth prospects.”
Bob Jones, CEO of Publitek, said: “Next 15’s global presence provides the platform we need to support our clients better and to accelerate our growth, particularly in the US and continental Europe. We share a common vision of how the digital revolution has impacted marketing communications and how truly integrated strategies can be harnessed to deliver better value for clients. We’re excited to be joining such a forward-thinking and successful international group.”
We are delighted to have Publitek’s unique skills and service offering as part of the group.