On Thursday 8th September, Savanta acquired the UK insights agency Motif.
Motif, which rebranded from Network Research in April 2019, has over 30 years experience in customer insight and customer experience for a range of industries such as financial services, healthcare, technology, utilities and fast-moving consumer goods. They add customer loyalty and customer experience skills to Savanta, as well as providing an in-house computer-assisted telephone interviewing (CATI) team.
Paul Bath, COO at Savanta, said: “As we continue the development of our overall experience offer, Motif’s expertise in loyalty and customer experience will significantly enhance our ability to help clients better predict and drive higher levels of customer retention, acquisition and revenue. We very much look forward to working closer with the Motif team with a goal of driving faster progress for all our clients and people.”
Ginny Monk, owner and managing director at Motif, said: “We are incredibly excited about this partnership, it brings new scale and scope that we could not achieve alone, and it will offer enormous benefits to our clients. Motif and Savanta are extremely passionate about customer experience and loyalty, and we are excited about the future this move offers.”
Click here to find out more about Motif