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Morar joins the Next 15 family

December 4th, 2014 - Featured

Tim Dyson, Group CEO

I’m very pleased to announce that there is a new addition to the Next 15 group.

This morning we disclosed that Next 15 has acquired a 75% stake in Morar, an international market research firm based in London, which measures and advises on brand performance. …

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2015 CES Consumer Awareness Survey Sneak Peek

December 19th, 2014 - Text 100

Text100, Redshift Research and Brandwatch partner up to introduce a comprehensive study aimed at helping brands maximize opportunities to create awareness, drive interest and build leadership at the 2015 CES.   Ahead of the most important international consumer technology show of the year, we partnered up with Redshift Research and Brandwatch to prepare a comprehensive study more »

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Social Recall #27

December 19th, 2014 - Republic Publishing

In the last post of 2014 we bring you the latest updates to LinkedIn and Facebook and some creative campaigns Facebook updates its publishing and insights tools Facebook has announced several new targeting tools and insights improvements aimed at media… …

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Social Media Producer

December 19th, 2014 - Republic Publishing

Role: Republic Publishing is looking for a talented social media producer to expand our team working for one of the largest brands in the world. Representing Republic, you will work directly with an in-house team in London but with a global outlook and… …

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Why PR needs to join the content marketing mix

December 16th, 2014 - Text 100

Public relations’ storytelling mindset can enrich content marketing, while marketer’s insights and expertise are essential to quantify and increase PR’s value. Public relations isn’t typically considered part of marketing, but it should be. As social and digital channels grow—often at traditional media’s expense—PR continues to, ironically, suffer a perception problem. Unlike marketing, it’s seen as unable to more »

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Mobile Strategy Key When Marketing To Millennials In Asia

December 12th, 2014 - Text 100

Millennials in Asia and mobile technology go hand in hand. So it’s not a stretch to say marketing strategies that don’t take this into account will suffer. This quote by cartoonist Al Capp, while a bit harsh, reflects a unique challenge facing marketers today: listening to young consumers. The next generation of shoppers in Asia, the millennials, can more »

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PR Pros Should Accept Shift to Integrated Communications

December 10th, 2014 - Text 100

It’s no longer about reliving PR’s past as much as accepting the future of integrated communications I’ve been practicing public relations for nearly a decade now and have watched the communications landscape change dramatically over the last few years.     Within that short amount of time time, public relations and marketing and have become increasingly intertwined. Yet many PR traditionalists more »

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PR Pros Should Accept Shift to Integrated Communications

December 10th, 2014 - Text 100

It’s no longer about reliving PR’s past as much as accepting the future of integrated communications I’ve been practicing public relations for nearly a decade now and have watched the communications landscape change dramatically over the last few years.     Within that short amount of time time, public relations and marketing and have become increasingly intertwined. Yet many PR traditionalists more »

The post PR Pros Should Accept Shift to Integrated Communications appeared first on Hypertext.

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Storytelling Helps You Connect With The Target Audience

December 8th, 2014 - Text 100

Choosing an integrated communications agency is tough. Make it easier by focusing on ones that employ storytelling aimed at the target audience If you work in a marketing department or the media business in general, I am sure you hear a lot about value propositions offered by various integrated communications agencies. No doubt, having an agency working more »

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Social Recall #26

December 5th, 2014 - Republic Publishing

The Christmas campaigns continue while Twitter makes several updates to its platform. Twitter experimenting with in-tweet analytics Twitter is now testing showing analytics directly inside your tweets, so you can find out if you’re doing any good. More details here. Twitter is letting brands tweet deals to users with a…

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South Africa Brands: Embrace Integrated Marketing Communications

December 4th, 2014 - Text 100

2015 presents an opportunity for South Africa brands to amplify their stories and touch audiences at multiple opportunities across the buyer’s journey. Disney provides the perfect example of how a company can flourish when it masters the use storytelling for both entertainment and integrated marketing communications. Although integrated marketing communications is something we see taking more »

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