News

Social Recall #37

April 17th, 2015 - Republic Publishing

Twitter releases an update to retweeting, YouTube creates interactive cards to TrueView ads and Game of Thrones takes social media by storm. Find out all below: Twitter updates RT feature Twitter has updated its retweet feature, making it easier for users to plug other people’s tweets and add commentary of their own. The…

The post Social Recall #37 appeared first on Republic Publishing.

Read the full post ...

Social Recall #36

April 2nd, 2015 - Republic Publishing

It’s been a busy week at Facebook with a host of new updates along with a new launch from Instagram. Read all about it below. Facebook Launches New Video Embeds & Comment Syncing At long last Facebook has announced it is introducing a video player that can be embedded onto…

The post Social Recall #36 appeared first on Republic Publishing.

Read the full post ...

Social Recall #35

March 20th, 2015 - Republic Publishing

Facebook, Twitter and YouTube have announced new updates this week. Find all the details below. Facebook publishes 2,500-word ‘rule book’ Facebook publishes a 2,500-word document clarifying its rules on what you can and cannot do on the social network. Read the full guidelines by clicking here. Facebook will now remove…

The post Social Recall #35 appeared first on Republic Publishing.

Read the full post ...

How to Craft a Social Media Strategy for Executives

March 9th, 2015 - Text 100

With some planning and preparation, impactful online discussions that drive meaningful value can happen with a clear social media strategy for executives According to a study conducted by Forbes and reported on SocialTimes, CEO engagement on social media will double by 2017. Brands are doing this for good reason, as 82 percent of people are more likely to more »

The post How to Craft a Social Media Strategy for Executives appeared first on Hypertext.

Read the full post ...

Augmented Reality Puts the Future In Focus

March 5th, 2015 - Text 100

Augmented reality is still in its infancy, but has already shown promise in military, medical, commercial and entertainment applications World Expo Italy 2015 — Expo Milano — is coming, and as the history of this major event shows, Milan will be invaded by hundreds of thousands of tourists from around the world. Nearly 150 countries, about 94 percent more »

The post Augmented Reality Puts the Future In Focus appeared first on Hypertext.

Read the full post ...

How to Get Sales and Marketing Unified on Your Brand Story

March 3rd, 2015 - Text 100

It’s a given that sales and marketing should work together. But if either side gets the company story wrong, it could send mixed messages to your customers Integrated communications professionals know effective communication skills when it comes to brand messaging. They are effective and aligned in telling the same story across marketing, social and press channels. This more »

The post How to Get Sales and Marketing Unified on Your Brand Story appeared first on Hypertext.

Read the full post ...

Want Quality Content? Then It’s Time to Get Naked

February 27th, 2015 - Text 100

Customer relationships are beginning to get a little rocky between brands and consumers. Nakedness through quality content may be the only way to save the courtship If brands and consumers were a couple, they’d be having trouble, maybe even on a break. They would have grown apart, no longer really understanding who their partner is, and their long-term more »

The post Want Quality Content? Then It’s Time to Get Naked appeared first on Hypertext.

Read the full post ...

Social Recall #34

February 27th, 2015 - Republic Publishing

Burberry personalises the catwalk and Facebook launches its first UK TV ads. Burberry partners with Twitter to produce personalised #Tweetcam photos for fans Never shy to experiment with social trends on the catwalk, this week Burberry offered fashion … …

Read the full post ...

Brand Awareness, Not Big Data, Will Save Corporate Communications

February 25th, 2015 - Text 100

If corporate communications wants to survive the age of Big Data, it needs to forget about numbers and start creating brand awareness with both internal and external customers As integrated communications specialists, we need to understand the importance of ROI and embrace the skills of today’s top marketers by tracking data and correlating it to different more »

The post Brand Awareness, Not Big Data, Will Save Corporate Communications appeared first on Hypertext.

Read the full post ...

Content Marketing Can Benefit From Journalism Mentality

February 23rd, 2015 - Text 100

By putting readers first like journalism does, content marketing specialists can offer a strong sense of what a brand stands for, not just what it wants to sell. Communications professionals spend a significant portion of their days devising strategies to catch journalists’ attention by using a cleverly written pitch or enticing product launch to educate reporters about more »

The post Content Marketing Can Benefit From Journalism Mentality appeared first on Hypertext.

Read the full post ...

Back to top