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January 2015: Trading Update

January 29th, 2015 - Featured

Forging ahead Tim Dyson, Group CEO I am happy to share the good news that the Next 15 group has seen better-than-expected trading with strong results for the twelve months to 31 January 2015. There have been positive developments across the board but one aspect that has been tremendously pleasing has been the success of …

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Online Advertising Data Offers Valuable Audience Insights

January 28th, 2015 - Text 100

Online advertising reveals easy-to-use audience insights that may curtail your fear of Big Data and help with content creation Online advertising is an opportunity often overlooked by my clients because it is not very sexy or sociable, not to mention it involves a lot of data that can come across as far too complex. According to a Cisco more »

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Big Data, Social Media Take Aim At the Flu Virus

January 26th, 2015 - Text 100

Though vaccination is currently considered the most effective prevention method against the flu virus, big data and social media are getting us closer to a day when we can bury the needle. Flu season is here, and this year, it’s back with vengeance. Thankfully, so is technology. Every week, the Centers for Disease Control and Prevention releases a detailed report more »

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Crossy Road Creators Say App Development is Kids’ Play

January 23rd, 2015 - Text 100

Crossy Road developers Andrew Sum and Matthew Hall share their secrets on how to be successful in the mobile app industry   It’s no secret that we are all addicted to our phones. Let’s face it, not a day goes by when we don’t rely on our little mobile companion to help us through a situation more »

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Social Recall #30

January 23rd, 2015 - Republic Publishing

This week we reveal the new social network for marketing professionals and further Facebook news. Shocase a new social network targeted at marketing professionals. With several social networks in existence, very few are targeted directly to the worldwide community of the marketing professional. Shocase is designed to change that. Designed to include the…

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Minimum Viable Product: Would It Work For Marketing?

January 22nd, 2015 - Text 100

Is it possible that the concept of Minimum Viable Product can increase your likelihood of bringing marketing ideas to fruition? As I was counting down toward the end of the year, I decided to take a look back at some of the proposals I’d submitted to clients in 2014 and calculate how many actually came to fruition. Disappointingly, the completion more »

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How Chris Nolan’s Interstellar Can Help Content Marketing

January 21st, 2015 - Text 100

Look no further than Chris Nolan’s blockbuster Interstellar to help craft content marketing narratives that appeal to your target audiences In today’s information-saturated world, content marketers can only succeed if they think bigger than the metrics governed by key performance indicators such as click-throughs and leads. They need to seek out loftier role models and ambitions, sort more »

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4 Analyst Relations Best Practices Companies Should Seek

January 20th, 2015 - Text 100

Often overlooked and underrated, these analyst relations best practices can provide invaluable benefits to your company You’re building up an analyst relations program and want to bring in an integrated agency to support you. Great! Now, where to begin? Well, start with these four analyst relations best practices: Develop your analyst relations strategy What is driving the program, what more »

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How To Craft Your Content Marketing Strategy In 2015: Part 2

January 16th, 2015 - Text 100

It’s a new year and probably past due to develop a content marketing strategy, if you haven’t already. The good news, though, is that it’s never too late to get started, and we’ve got you covered. In this second and final installment of our two-part series, we serve up the tools and best practices needed to more »

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Social Recall #29

January 16th, 2015 - Republic Publishing

Facebook has had a busy week revealing new updates. Found out more below Facebook unveils Facebook At Work Facebook has released “At Work”, which will let businesses create their own social networks for their employees that are built to look and act like Facebook itself. Employers can create separate log-ins…

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