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SOLID GROWTH PUTS NEXT 15 ON TRACK FOR A GOOD YEAR

April 8th, 2014 - Featured

By Tim Dyson, Group CEO At Next 15 we have had six months of growth and recorded a strong financial performance across the bulk of our businesses for the half year to 31 January 2014. Overall Next 15 has had a really solid six months – we saw organic revenue growth across the group of …

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Part II – Readability: Your Whenever/Wherever Reading List Online and Off

April 7th, 2014 - Text 100

This is my second post of my four-part series on platform-agnostic digital tools for the BYOD workplace.  Part I on Wunderlist can be read here. Whether I’m surfing the net on my Mac, BlackBerry, iPad or Lenovo, I inevitably fall onto some interesting stuff I want to hold onto for future reference. In the past more »

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What Does “CSR” Mean to You And Your Customers?

April 7th, 2014 - Bite

CSR – it’s a familiar phrase, but do you know what it really means? We know it stands for Corporate Social Responsibility but perhaps, from a business perspective, it looks a little more like “Corporate Self-Regulation.” Traditional CSR has often …

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Clicktivism: Is It Possible to Leverage for PR?

April 3rd, 2014 - Text 100

The Oxford English Dictionary defines clicktivism as “the use of social media and other online methods to promote a cause.” It is said that clicktivism emerged in 1997 with the creation of the website MoveOn.org, targeting U.S. citizens to support and participate in progressive in-country campaigns.. Since then, the rise of social and digital media more »

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2014 – The Year the ‘Free’ Social Media Marketing Gravy Train Derailed

April 1st, 2014 - Text 100

The year 2014 may be remembered by digital marketers everywhere as the year where social media ceased to become a free-to-play platform. Today, the three big social networks – Facebook, Twitter and LinkedIn – are all public listed companies with responsibilities to their shareholders to return profits. As a result, we’ve seen an increasing number more »

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The Digital Future is Full of Truth

March 21st, 2014 - Text 100

A personal review on impressions and discussions at the Hawaii International Conference on System Sciences (HICSS). Physicists, engineers, economists, social and computer scientists, have been coming together for 47 years at the Hawaii International Conference on System Sciences (HICSS) to discuss their current research in system sciences. This year the conference took place at the Hilton more »

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Integrated Communications: Transcending PR & Marketing Silos

March 18th, 2014 - Text 100

I recently got together with professionals and heads of communications and marketing across Asia to discuss a topic that transcends borders: How we can realign our roles and create more value to address the vast shift in how people communicate, collaborate and consume information? With the clean, linear marketing funnels of past no longer relevant, more »

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It’s Time to Shelve the Bookcase

March 18th, 2014 - Bite

Last year hardback book sales totaled 557 million, just 10 million more than eBooks. Starting in 2011, sales of eBooks on Amazon.com passed sales of traditional books, so the trend is clear. Many of us still delight in the experience …

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Lessons from Mobile World Congress 2014

March 7th, 2014 - Text 100

Another year has come and gone, and the biggest trade show of the year, Mobile World Congress, has wrapped.  After devoting an entire year to preparing the logistics, defining the brand presence and designing an appropriate communications strategy, it is the time to evaluate results. As you reflect on the experience, one must question, ‘Have more »

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Pushing and Pulling Your Way Through the News

February 25th, 2014 - Text 100

Surely I can’t be the only one who notices the abundance of news constantly being churned out. There are blogs, local affiliates, trade publications and top-tier outlets. They’re published daily, weekly and monthly, in print and online, throughout the day and overnight. Just like the mail, it never stops. Especially in the public relations field, more »

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