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Want Quality Content? Then It’s Time to Get Naked

February 27th, 2015 - Text 100

Customer relationships are beginning to get a little rocky between brands and consumers. Nakedness through quality content may be the only way to save the courtship If brands and consumers were a couple, they’d be having trouble, maybe even on a break. They would have grown apart, no longer really understanding who their partner is, and their long-term more »

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Social Recall #34

February 27th, 2015 - Republic Publishing

Burberry personalises the catwalk and Facebook launches its first UK TV ads. Burberry partners with Twitter to produce personalised #Tweetcam photos for fans Never shy to experiment with social trends on the catwalk, this week Burberry offered fashion … …

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Brand Awareness, Not Big Data, Will Save Corporate Communications

February 25th, 2015 - Text 100

If corporate communications wants to survive the age of Big Data, it needs to forget about numbers and start creating brand awareness with both internal and external customers As integrated communications specialists, we need to understand the importance of ROI and embrace the skills of today’s top marketers by tracking data and correlating it to different more »

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Content Marketing Can Benefit From Journalism Mentality

February 23rd, 2015 - Text 100

By putting readers first like journalism does, content marketing specialists can offer a strong sense of what a brand stands for, not just what it wants to sell. Communications professionals spend a significant portion of their days devising strategies to catch journalists’ attention by using a cleverly written pitch or enticing product launch to educate reporters about more »

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Workplace Of the Future Fuels Happy, Productive Employees

February 21st, 2015 - Text 100

The workplace of the future will feature a more collaborative environment plus creature comforts that attract new talent and keep current employees happy, productive Text100′s new office in San Francisco’s financial district. The future of work is changing. As we begin to see future trends in the workplace shift, advancements in technology and the traditional 9 to 5 mentality move toward more »

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Google+ Hangouts On Air Gives Xerox PR Power

February 18th, 2015 - Text 100

With Google+ Hangouts On Air, Xerox has found success by amassing active viewers and building relationships with key players within targeted audiences. Today is the age of connectivity. We have connected cars that smartly interact with infrastructure, connected TVs that enhance the everyday experience of watching television, and connected consumers who expect instant access to more »

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Social Recall 33

February 13th, 2015 - Republic Publishing

Facebook, Twitter and Instagram all have beneficial platform updates this week. Find out how useful they are below. Buy promoted tweets in Analytics A new feature of Twitter Ads that makes it easy to get your business’s best-performing Tweets in front of more people on Twitter. An update that allows…

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Solid Content Marketing Starts With a Great I.D.E.A.

February 12th, 2015 - Text 100

Content marketing starts with an understanding of the target audience, key industry drivers, a knowledge of what content stands out and a solid production process to make it happen It seems that not a day passes without someone, somewhere declaring that content is the “next big thing” in marketing. In fact, content has been at the heart more »

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IoT Will Fuel Future Integrated Communications Campaigns

February 11th, 2015 - Text 100

As the Internet of Things matures, IoT’s abundance of rich user-data will help integrated communications experts place their content in a supreme context. Internet of Things (IoT) has become something everyone is talking about or at least using. Many owners of activity trackers and smartwatches just use the products and are not even aware of the term more »

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Top 5 CEO Level Thought Leadership Events to Mull In 2015

February 9th, 2015 - Text 100

2015 offers quite a few CEO level thought leadership opportunities that can be leveraged for your clients. Here are five we feel have the most promise. LEFT TO RIGHT: Richard M. Smith, Chairman and Editor-in-Chief, Newsweek, USA; Bernard Kouchner, Minister of Foreign and European Affairs of France; Lloyd C. Blankfein, Chairman and Chief Executive Officer, Goldman Sachs Group, USA; Aleksey Kudrin, more »

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