Welcome to the next chapter of NEXT15
AI is rewriting the rules of business growth, and data is the fuel powering it all. That's where NEXT15 comes in. Our focused group of specialist businesses is built for this new era, delivering data-powered growth for a world defined by rapid technological change.
While others are talking about AI, we’re busy delivering it for our clients
AI isn't a concept in our work, it's in the platforms clients use daily.
SMG’s Smart Planning cuts campaign planning time by more than 50%. Pretzl’s JourneyLab uses AI to map complex B2B buyer journeys with precision that manual analysis can’t match. And M Booth’s GenIQ has driven a 5,000% increase in LLM brand mentions, reshaping how visibility is earned. Real tools, built into real workflows, delivering measurable impact.
Transformation from the inside
The old agency model has changed. Today, many of our businesses work fully embedded within our clients' organisations, under their brand, using their email, often from their head office. We tackle complex, high-stakes challenges at the point where decisions are made, using data to inform strategy, guide investment and ensure every action drives measurable growth.
Trusted by industry leaders
