• Customer Delivery

SMG is home to three award-winning agencies that specialise in commerce marketing.

Capture is a full-service agency for FMCG brands that connects brands with people at the point of consideration and purchase. Using a unique combination of audience, location and performance data, Capture creates connected physical and digital commerce marketing campaigns from the 'store back', helping brands to convert brand equity to brand sales.

Lobster works with FMCG brands to harness the power of commerce marketing by providing the technology, data and consultancy to help brands deliver and demonstrate increasing returns on their commerce marketing investment. Central to this is SMG's proprietary software - Plan-Apps - which is powered by extensive cross-retail data, giving brands unparalleled insight into what works, and importantly, what doesn't.

Threefold partners with retailers to build valuable commerce media estates that create happier shoppers, better brand awareness and brilliant business results. Threefold uses creative thinking and precision planning to manage every part of a retailer's media estate - boosting both their brands' and their bottom line.

Key Services:

  • Insight-led media planning & buying
  • Creative development
  • Expert campaign management
  • Proprietary tools (SMG PlanApps) to evaluate media campaigns
  • Measurement  & Analytical support services
  • Consultancy services - to help  plan and develop successful commerce strategies
  • Training – for FMCG brand clients looking to develop their commerce marketing skills

Sector Specialisms:
Health Foods
Food delivery
Department Stores


Client Highlights:
Kellogg's, Danone, General Mills, McCain, PepsiCo, Weetabix, Pladis, Ferrero, Taylors of Harrogate, Lactalis, Arla Retail, Co-op, Deliveroo, The Very Group, Signet Jewelers