Dec 4, 2023

Savanta acquires Explorer Research


Next 15 are delighted to announce Savanta's latest acquisition, Explorer Research, a North American-based shopper insights agency specializing in path-to-purchase, planogram, packaging and shopper experience research.

Explorer Research pride themselves on offering their clients best-in-class solutions, including in-lab experiential research at their Toronto and Chicago facilities, and extensive Virtual Reality environments for agile research anywhere in the world. The highly experienced team count major CPG and retail brands amongst their clients, such as Kraft and PepsiCo.

Both Savanta and Explorer Research see exciting potential in joining forces. Explorer Research will provide Savanta’s clients with access to cutting-edge in-person, online and virtual reality shopper research capabilities. For Explorer, the acquisition will unlock opportunities to broaden the propositions offered to their loyal client-base, as well as benefiting from Savanta’s global infrastructure, audience access and client relationships.

Mike Moussallem, President, Explorer Research comments: “Our leading solutions guide the most successful shopper experiences across North America. With Savanta’s global reach and audience access, together we will be able to help more brands deliver truly exceptional shopper experiences. We were impressed by Savanta’s ambition and ethos from the very first meeting. In joining Savanta we’re becoming part of an exciting journey – one that we’re sure is going to bring great benefits to both our people and our clients.”

Vin DeRobertis, CEO, Savanta Americas says: I’m delighted to welcome Mike, Anne, Marc and the wider Explorer Research team to Savanta. The shopper insight solutions they deliver are world-leading, and I’m excited to help the team grow this fantastic work across the globe. At Savanta, we’re all about helping our clients make better decisions, something the Explorer proposition helps their clients to do every single day. I look forward to working with the talented team on our shared growth journey.

Explorer Research will continue to operate under the Explorer Research brand, led by the management team of Mike Moussallem, Anne Stephenson, and Marc Inkol.

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