Savanta — Nuffield Health

Advanced tracking & an ecosystem of data insights

The Challenge.

Nuffield Health were looking for a partner to help them to extract actionable insight from data and offer strategic consulting to respond to business-critical scenarios. NPS was not always tracking at the desired levels for all service lines. Finally, the company was aware that customer data held was not being used to its full extent.

Our approach.

Savanta used its expertise to create a joined-up research & analytics programme, including:

  • implementation of the consumer research platform to track core CX metrics, report results in real-time, trigger action alerts and much more.
  • integration of ongoing research data with customer data collected across multiple service touch-points and Nuffield Health’s own business data. Specific questions answered.


Nuffield Health have clearly seen the value of primary research in combination with consumer data. The success of our long-term partnership continues. We now capture customer experience data across the whole Nuffield Health estate, strengthening opportunities for guiding core strategy and tactical support on a local level; and in turn helping to transform the company into a strategic, data-driven, and insight-led organisation.

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